Apple destaca recursos do Safari contra rastreamento e distrações em novos comerciais

Apple Launches New Safari Commercials

Apple unveiled two new Safari commercials that emphasize the browser’s built‑in tracking protection and the newly introduced Distraction Control feature.

Tracking Protection Demo

In “Safari Helps Keep Trackers Away, ” a second man surrounds the presenter with product suggestions based on his browsing history. When the presenter opens Safari, the intruder disappears, illustrating how the browser blocks trackers.

Distraction Control Demo

The second commercial, “Safari Helps Keep Distractions Hidden, ” shows floating discount offers and email sign‑ups that obscure the presenter’s face. A tap on Safari dissolves these elements into particles, revealing the message that distractions are hidden.

How Distraction Control Works

Users can choose which page elements to hide, and Safari remembers these preferences for future visits. The feature does not permanently block ads or regularly updated content.

• Built‑in tracking protection
• Distraction Control customization
• Preference persistence across sessions
• Limited ad blocking scope

These updates reinforce Apple’s commitment to privacy and a cleaner browsing experience.